Month: March 2023

How do you prepare a quarterly social media plan?

How do you prepare a quarterly social media plan?

Social media can be a slippery little thing – one moment you’re flying high with engagement through the roof and more inspiration than you can poke a stick at, and the next, crickets. With an ever-changing algorithm, it is increasingly difficult to figure out what to...
Should I not recognise contentious dates on my social media?

Should I not recognise contentious dates on my social media?

Increasingly, social media is becoming a politicised arena. This isn’t just for accounts like former US President, Donald Trump’s which frequently find themselves the topic of tabloids worldwide, but small businesses, too. In Australia, #ChangeTheDate and #InvasionDay...