Author: Colan Chin

Social Media – is it still relevant?

Social Media – is it still relevant?

Social Media – from TikTok and Instagram to Facebook and BeReal – has held its own in the news cycle in the first months of 2023. Following Twitter’s takeover by magnate Elon Musk, the company has been on a wild ride, Instagram’s ever-changing algorithm has caused...
Digital Innovation in Small Business

Digital Innovation in Small Business

November is Small Business Month in NSW and it’s a great time to talk about digital innovation in small businesses. So what is digital innovation? We hear the term digital innovation often used to drive business improvement and profitability. But what does it...
Maximising Social Media For Your Business

Maximising Social Media For Your Business

Social media. We either love it or we hate it, but we all use it, be it for personal, for business or for both. But just how big and useful is it, and more importantly, how can you successfully utilize it for your business? Well, let’s start with some key...
5 Reasons to Outsource Marketing

5 Reasons to Outsource Marketing

A lot of work goes into marketing, and it’s getting harder as digital technology advances at a faster rate than we can keep up with. We’re all guilty of trying to save money by handling all of our own business’s marketing ourselves. This...