Author: Colan Chin

The Latest Digital Marketing Trends 2023

The Latest Digital Marketing Trends 2023

The digital marketing landscape is constantly evolving, and it’s essential for businesses to stay up-to-date with the latest trends to remain competitive in the market.. Businesses need to adapt to these trends to reach their target audience effectively. In this...
Charities and NFPs: Struggling with Digital Marketing?

Charities and NFPs: Struggling with Digital Marketing?

As a charity or non-profit organisation, your digital marketing efforts are critical to achieving your mission and making a meaningful impact. However, managing your digital marketing in-house can be a daunting,  time-consuming and expensive task. That’s why...
How do you prepare a quarterly social media plan?

How do you prepare a quarterly social media plan?

Social media can be a slippery little thing – one moment you’re flying high with engagement through the roof and more inspiration than you can poke a stick at, and the next, crickets. With an ever-changing algorithm, it is increasingly difficult to figure out what to...
Should I not recognise contentious dates on my social media?

Should I not recognise contentious dates on my social media?

Increasingly, social media is becoming a politicised arena. This isn’t just for accounts like former US President, Donald Trump’s which frequently find themselves the topic of tabloids worldwide, but small businesses, too. In Australia, #ChangeTheDate and #InvasionDay...