As a charity or non-profit organisation, your digital marketing efforts are critical to achieving your mission and making a meaningful impact. However, managing your digital marketing in-house can be a daunting, time-consuming and expensive task. That’s why outsourcing your digital marketing needs can be a smart choice for charities like yours.
As a local digital agency, who specialises in NFPs & government agencies, we have worked with numerous charities such as Caroline Rose Charity, Coalition for Conservation and the SGLBA. Working with these charities, they all found that outsourcing their digital marketing needs to us, allowed them to better focus on their core mission and achieve their goals more effectively.
So here are a few reasons why outsourcing is the way to go:
- Cost-effectiveness:
Outsourcing your digital marketing needs can save you money in the long run. You won’t need to hire a full-time digital marketing team or invest in expensive tools and software. Instead, you can hire a professional digital marketing agency to handle all your needs at a fraction of the cost. - Access to expertise:
Digital marketing is a complex field that requires specialised knowledge and skills. By outsourcing, you gain access to a team of experts who are up-to-date on the latest trends, best practices, and technologies. This ensures that your digital marketing efforts are effective and efficient. - Time-saving:
Managing your digital marketing in-house can be a full-time job. By outsourcing, you can free up your time and focus on your core mission. This allows you to better serve your community and achieve your goals more effectively. - Increased reach and engagement:
Digital marketing agencies have the tools and expertise to reach a wider audience and engage with them in a meaningful way. This can help you attract more donors, volunteers, and supporters, ultimately helping you achieve your goals more quickly and efficiently.
But don’t just take our word for it; see the stats for yourself:
- According to TechSoup, non-profit organisations that outsource their digital marketing see a 24% increase in donations compared to those that don’t.
- A report by M+R found that non-profit organisations that invest in digital marketing see an average return on investment (ROI) of $45 for every $1 spent.
- Surveys by HubSpot, found that companies that outsource their marketing efforts are 1.5 times more likely to see a positive ROI compared to those that handle marketing in-house with 91% of companies that outsourced their digital marketing reported increased success. That’s a significant number that speaks to the effectiveness of outsourcing.
In conclusion, outsourcing your digital marketing needs is a smart choice for charities and non-profit organisations. It can save you money, give you access to expertise, free up your time, and help you achieve your goals more effectively. If you’re looking to take your digital marketing efforts to the next level, then the Gerald and Rose team would love to help. Reach out today.