It’s a new (financial) year which means it’s the perfect time to analyse your business’ digital practices. Even if you believe everything is going well it is always good to critically evaluate your results and see where you can improve, after all there is always room for improvement. We have identified six(6) things you should analyse and improve.

6 Digital Marketing Tips for the New Financial Year

  1. Re-examine your target audience
  2. Refresh your current social media strategy
  3. Establish new social Media channels
  4. Update your website
  5. Write a blog or two
  6. Update your Google Business 

Step 1: Re-Examine your Target Audience

When was the last time you analysed your most active customers on Google Analytics or on your social media analytics (Facebook or Instagram Analytics)? While you might continue to see success with your current targeting options, you might find you’re missing out on an unidentified audience.

A simple way of identifying your customers is to analyse the data on your Google Analytics and or social media analytics and identify the demographics that engage with your business the most. These will be the ones who are visiting your website the most, commenting on your posts, asking questions and buying your products or services.

Step 2: Refresh Your Current Social Media Strategy

Analyse your current social media strategy – what’s working and what can improve – from there you can get a good idea of what to do for the rest of the year. Have a look at the best performing posts from the last year and replicate them. Have a look at your competitors’ best posts and imitate them. 

Remember, social media channels are the front line of your business’s digital marketing. They should be informative, on-trend and on-brand. First impressions really do count. 

Be sure to stay up to date with the latest social media updates and trends. There are plenty of digital newsletters like Smart Company to help you.  Moreover, update your images, the links and the general content. Reassure your customers that you are still here, open for business, and available to help them with their needs. Be as active on social media as you can.

Top tip: Stuck on coming up with ideas for new content? Ask your followers and customers to post previous experiences they have had with you. Customer reviews & experience play a huge part in enticing new customers. 

Step 3: Establish New Social Media Channels

Is Facebook and Instagram your priority? Well, that’s good, but don’t shy away from the other great social media platforms out there. Twitter and TikTok are two great channels to reach people beyond your current following, which is essential in growing your following and customer base. If you are “business to business” focused maybe LinkedIn can be your next source of clients. 

Be sure to check out our TikTok page and give us a follow.

@geraldandrose ##digitalmarketingtools #digitalmarketingtips #digitalmarketing #digitalmarketingsydney #seo ♬ I Got 5 On It – Tethered Mix from US – Michael Abels & Luniz

Best practice: If you’re unsure of which social media platform to join next, read our article on Social Media Apps to learn more about what each platform has to offer and how it can benefit your company.

Step 4: Update Your Website

Update the appearance of your website if you have the expertise. If you don’t already have one, create one right away. Make sure the website has a tonne of up-to-date product information, and make it simple to learn more about your goods and services. See what appears in searches for your sort of business by performing some search engine optimisation (SEO) using Google’s Search Console or comparable tools like SEMrush or Moz.

Best practice: Do you struggle to understand SEO? Read our post What is SEO and What I need to know for a quick introduction to the world of SEO, the essential information you must understand, and the tools you can utilize.

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Destination Northern Beaches Website

Step 5: Write a Blog or Two

Think about starting a blog for your website. Business blogs should be about your company—what you do, why you do it, how you do it, etc. Business blogs can also discuss current events in the sector that have an impact on your company or audience. 

Additionally, don’t forget to enable comments so that readers can express themselves!

Business blogs are also search engine friendly, so if you’re lucky, Google, Bing, and Yahoo will start to take note of your company and rank you higher in their search engines.

A great suggestion is to publish your blogs on social media to acquire more comments on your blogs. You may even launch a little contest with a modest award for the consumer who shares the most with you. Your brand recognition will greatly benefit from customer promotion of your company or items. 

Hot tip: Register your website with Google News, that way your new blog might be picked up in the news feed for the first 24 hours.

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Gerald and Rose Blog Page

Step 6: Update your Google Business Profile

Make sure to create your Google Business Profile if you haven’t already. (Google Business is being renamed Google Maps & Search, so watch out for the change)

People will be able to see what your company is like and get directions to the location using Google Maps as a result. If you already have one, make sure it is accurate, updated, and verified. Check out Google’s latest features so you can remember to optimise them for the best customer experience possible.

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Gerald and Rose Google Business Profile

Hopefully this article helps you analyse and improve your digital practices, however if you have any further questions about digital marketing, or wish to know more about our web, graphic design, or social media services for local businesses; please visit us at www.geraldandrose.com.

Gerald and Rose is a digital marketing and website development agency based in Darlinghurst, Sydney. G&R as we call ourselves was formed when the founders continued to have bad experiences with other providers. 

Marketing, Social Media and Websites need to be simple, well priced and reliable. Business owners hate surprises, we know, we run small businesses. We can assist you with the right social media channels for your business, so drop us an email at sales@geraldandrose.com