6 Cheap and Easy Ways To Make Your Small Business Look Like A Big Business.
If you’re a small business owner, you may feel like you’re struggling to compete with industry leaders. This is because potential clients choose more reputable businesses. Consumer perception has a significant impact on your business. Making your company appear larger than it is will go a long way towards improving consumer opinion.
We’ve compiled a list of easy and cheap things you can do straight away to make your small business look bigger.
Don’t let people know you’re using your personal number.
It seems that with the convenience of mobile phones many businesses have opted out of having a business phone. If you are one of those businesses that’s okay, but there’s a better way than just using your mobile phone. Using a 1300 or 02 number redirection service to your mobile numbers will immediately make your business appear much more professional. Avoid having an 04 phone number for your business as this will immediately make your business look small and less reliable.
Have multiple physical addresses.
If your home is your office, don’t worry. There’s a solution. Virtual offices are a cheap way to have a safe place to send packages and list your business’ physical address without revealing your personal home address. Your customers will think you have multiple offices across the country and it won’t come at a high cost either.
P.O Boxes are even cheap alternatives if you are on a tight budget however they do not appear as professional as there is no physical address like virtual offices provide.
Increase your social media following.
Don’t think you’re going to get 10,000 followers posting organic content and interacting with other accounts (If you do that you’ll take 3 years). The truth to a quick social media following is boosted posts. Invest a little more in the quality of your social media posts and boost them for engagement! Using Facebook ads manager, Twitter ads or LinkedIn ads is a great way to increase your following quickly. Watch your followers grow and more customers will begin to look at you like a big, reliable business!
Don’t just have a website. Have a professional website.
If you don’t already have a website already then your business has a lot of room for growth. Your website is your customers’ first point of contact and is essential to even the smallest of businesses. Regardless of your industry, having a professionally developed website will immediately put you above your competitors. Not only will you look like a more reliable service provider but Google will rank you higher in their search engine rankings, bringing you thousands of additional customers.
If you’re unsure about how much a professional website will cost check out our blog on Websites: how much should they cost?
TIP: If you are a service provider be sure to show your past work along with testimonials on your website, this will help you close more leads.
Email domain and signature.
A little goes a long way. It’s surprising to see that some small businesses still operate with a “@gmail” account rather than a business domain (yourname@yourbusinessname.com). You are unlikely to show that your business is legitimate when you don’t use a business email address. Business emails are inexpensive and make your business look professional instantly.
Additionally, if you are using your email as a point of contact with your customers and suppliers, creating an email signature is another small way to make yourself appear more professional. There are plenty of free templates available online. If you are looking to take a step further and personalise it, even more, getting a graphic designer to do it for you will come inexpensively. Gerald and Rose graphic design packages are a good place to start.
Do Siri and Alexa know about your business?
You probably already have your Google My Business account set up (If you don’t and are unsure what it is look for our digital marketing packages) and that’s a great start but listed in all directories? Probably not. Consider putting your business in voice search directories such as Apple’s Siri and Amazon’s Alexa so that next time someone says “Hey Siri, what businesses are near me?” Siri can suggest your business.
If you’ve made it to the end of this article then this is your sign to begin applying all of these tips to your business. If you find yourself too busy, consider options outside your business. Whether it’s social media, website services or graphic design be sure to check out our packages. Alternatively, contact us to learn more about how Gerald and Rose can help you elevate your business.
Gerald and Rose is a digital marketing and website development agency based in Surry Hills, Sydney. G&R as we call ourselves was formed when the founders continued to have bad experiences with other providers.
Marketing, social media and websites need to be simple, well priced and reliable. Business owners hate surprises, we know, we run small businesses. We can assist you with the right social media channels for your business, so drop us an email at sales@geraldandrose.com