WordPress is the most popular content management system (or simply put; a website and blog creation platform) on the planet. It powers over 41% of all websites devoted to publishing online. WordPress sites can be as basic or complex as you want them to be. There are thousands of different designs available from WordPress itself and millions more available from its users on its marketplace: WordPress.org.

With WordPress powering so many websites there’re thousands of free themes to choose from that can be installed in minutes. WordPress is also very user-friendly and easy to set-up. So if you don’t have any experience with content management systems WordPress is a great place to start.

WP, for short allows for complete customisation of your website so it can be tailored completely to your needs. It also offers you the opportunity to make money from your site if you choose. WordPress offers its users different monetisation options such as ads and affiliate sales etc.

WordPress is such an incredibly versatile platform that it can be used to create and power any type of site. Ranging from a personal blog, to portfolio website to even complex multi-vendor e-commerce stores.

WordPress Setup

To set up WordPress you first need to sign up to WordPress using their free account. Once signed in you will need to choose a theme or create your site using their famous WordPress editor. WordPress themes are designed by users to look beautiful but also to perform all the basic functions of a site. This includes making sure the WordPress plugin (software) you want will actually work with your theme.

If you’re not sure what type of theme you want, WordPress has a theme finder tool that will help you make your website unique and beautiful. WordPress also offers users the option to buy themes with payment facilities such as Bitcoin if they wish, meaning WordPress is completely flexible whether you’re just starting out or are a long-time WordPress wizard. WordPress will also guide you through the process of choosing and installing the themes, so it’s a very simple and easy way for you to define your own style and brand and make your website shine.

WordPress Tools and Plugins

WordPress also has plugins and widgets which are tools that make it easier for users to add new features to their site. WordPress plugins allow users to do everything from adding events calendars from Google or iCalendar to SEO management to integrating live chat support for your site.

Widgets on the other hand allow users to add extra features such as social media sharing icons, tag clouds or RSS feed readers directly to their site.

Finally most importantly, WordPress doesn’t force users to use any plugins or widgets, leaving users free to tailor their site exactly how they want it.

WordPress Plugins - Gerald and Rose Blogs

WordPress Plugins


In short, WordPress is a powerful and flexible platform that can be adapted for almost any site. When creating a WordPress site the only limits are your imagination; you can have a site that is elegant and simple or bold, colourful and unique. Whatever you decide, WordPress gives you the freedom and flexibility to tailor your site to make it truly stand out.

Remember: WordPress has become the most popular content management system on the web for good reason: it is completely free to use, and it offers tutorials and video guides to help users truly master the platform and WordPress sites. So if you’re thinking about creating your own, it is certainly worth a look!.

Hopefully this article clarifies everything, however if you have any further questions about WordPress, or wish to know more about our web design, graphic design services and SEO management services for local businesses; please visit us at www.geraldandrose.com. Alternatively, check out our blog on Website Platforms for your Business for ideas on different sites to use!

Gerald and Rose is a digital marketing and website development agency based in Surry Hills, Sydney. G&R as we call ourselves was formed when the founders continued to have bad experiences with other providers. 

Marketing, Social Media and Websites need to be simple, well priced and reliable. Business owners hate surprises, we know, we run small businesses. We can assist you with the right social media channels for your business, so drop us an email at sales@geraldandrose.com