TikTok is not just a dancing app, TikTok is for Business and here’s why and how you should implement it.
Just like past social media apps we are now asking ourselves why use TikTok for Business? You might think TikTok is just a dancing app for Gen-Z, however, it is much more than that. While TikTok may have begun as a dancing app when It was known as Musical.ly, it has evolved into something much bigger and better. Here are some stats about TikTok.
- TikTok has been the most downloaded app every month for the last 2 years.
- TikTok has been the fastest growing social media platform on the internet.
- On average users spend 53 minutes every day on TikTok, more than any other social media platform (the second is Youtube with 48 minutes per day).
- 50% of users said they have bought a product after seeing it on TikTok
- There are 70 Million users over the age of 50.
This is the perfect opportunity for small businesses and organisations to take advantage of the rapid growth of TikTok.
Whether you’re a one person show or a big corporation, here are some examples of how literally any business regardless of the target audience can quickly expand its reach. Don’t be left behind.
Small Businesses Using TikTok Successfully.
Dr Julie Smith – Psychologist: Professional Service
Psychology Doctor, Julie Smith took her knowledge and used TikTok to educate her audience about health and psychology. She now has over 3 million followers and has been able to monetise her account by writing a book.
@drjuliesmith 👉 Mental Health Awareness Week. Please feel free to share you never know who it could help 🙏 #mentalhealthawarness #mentalhealthmatters ♬ original sound – Dr Julie Smith – Psychologist
Captain Lock Pick: Tradesman
Captain Lock Pick is the perfect example that literally any business can get onto TikTok and benefit from it. Who would have thought that a locksmith could reach an audience of over 200,000 followers and 4 million likes. Captain Lock Pick has been able to expand his local business as a locksmith while sharing his passion with millions of people.
Plomero Phoenix: Tradesman
Plomero Phoenix is another great example of people showcasing their passions and work through TikTok and being successful. With over 60 million views, and 200,000 followers you can bet his phone won’t stop ringing for people needing his services.
@plomeroenphoenix 🕺Water shut off valve 💦[Replaced] #plomeroenphoenix #plumber #fontanero #Plomero #plomeros #serviceplumber #plumbing #plumbers #plumberlife #masterplumber #plumbing101 #callplomero ♬ La Canelera – Los Capos De Mexico
Cafe Järntorget: Hospitality
Cafe Järntorget is a dessert and coffee shop based in Sweden that decided to showcase its unique desserts through creative videos, this same cafe has less than one thousand followers on Instagram and Facebook, but thanks to the unique TikTok algorithm they have over 100 Million views and over 600,000 followers. There is no doubt that with the immense digital presence their followers will come visit Cafe Järntorget if they are ever in Stockholm.
@cafejarntorget #fypシ #foryoupage #fyp #järntorget #softicecream #stockholm #thick ♬ Samma gamla vanliga – A36
I bet you weren’t expecting the examples to be a psychologist, tradesmen or a cafe?
Well, these are just a few examples of different types of businesses that have been able to expand their business through TikTok but you’ll be sure to find many more types of businesses and be surprised by their success.
Whether your business is e-commerce, a service provider, hospitality or any other business, the only outcome you can get from implementing TikTok in your marketing practices is a positive one.
If you think it will be time consuming the easiest way you can start is by recording one aspect of your business. For example if you are a carpenter, record yourself sanding a table. Speed this up and upload to TikTok. Unsure if it will get views? Check out the video below.
@hanmade.details Sanding is so therapeutic✨ #sandingwood #tablemakeover #furnituremakeover #learntodiy #furniturebeforeandafter #diynot ♬ Summer – Instrumental – Devinney
Over 25 thousand views. Crazy right? Even if you don’t understand why these types of videos are getting so much attention this doesn’t mean you should neglect TikTok.
If you are unsure how your business can capitalise through TikTok be sure to contact us and we’ll help you develop a social media strategy that aligns with your business goals.
TikTok vs other social media apps
What makes TikTok unique from other social media apps is the algorithm. TikTok predominantly shows you content from users you DO NOT follow. Even if you have 0 followers your video will be shown to people. This is why TikTok is currently the easiest and best app to reach millions of people organically.
Even if you believe your target audience is not on TikTok it’s likely that eventually, they will be. So don’t start late. Start your TikTok journey today. And you never know, you might discover a new audience that will help you introduce new products or services to help your business grow.
The introduction of Instagram Reels and Youtube Shorts are further proof that the TikTok video style is the future of social media.
Understanding the TikTok algorithm.
Like most social media apps, the algorithm aims to keep users on the app as long as possible. So the most important factor for a viral video is watch time. The longer a user watches your video, the more likely it will be pushed out to other users. Likes, shares, comments, they’re all cool to have but when creating a TikTok video the most important thing to think about is “How can I keep people engaged for as long as possible?”
Keep an eye on your mailbox as we will touch on how to grow your TikTok account. Meanwhile, we’ll let you experiment and have fun with it. Good luck!
To recap, no matter what type of business you have or who your target audience is you will benefit from TikTok as it is the easiest way to reach thousands of people organically, and is the fastest growing app in the world.
If you managed to get to the end of the blog then this is your sign to pick up your phone and download TikTok. While you are at it be sure to give us a follow and check out our useful tips.
If you are finding yourself overwhelmed with so many social media platforms and are struggling to do what you do best (run your business), then perhaps it’s time you consider looking outside your organisation for support. Gerald and Rose specialise in social media services for small and medium businesses. Contact us at firstname.lastname@example.org or 02 7906 8410 and see how we can help you scale your business with social media marketing.
Otherwise, if having multiple social media platforms is too much to handle at the moment, be sure to check out our blog to discover which social media platform is best for your business.